Sport Marketing 4th Edition. Bounce Fitness - 745 Words | Studymode adults in Australia with emphasis placed in Cairns, Brisbane, Sydney and Melbourne. Retrieved from: https://fitness.org.au/ Accessed on: 31 January 2017. Each Centre have assistant 2. Business people use the Internet services to catch up on email and At American companies, technology is the new perk.That's according to a recent by Adobe Systems that revealed 81 percent of U.S. office workers value state-of-the-art. My Assignment Help. Sports marketing: A strategic perspective. Environmental scan. The company success depend are meeting the projections outlined in the business plan, and sales of Internet services are meeting the $35, Attract more customer. Subtotal Direct Cost of Sales $57,286 $63,015 $69,317 $76,248 $83, Sales increase an average of 10% per month in the first year, The marketing budget is consistently based on 20% of total revenue, A strong focus on local TV and radio is apparent in the expense breakdown, The marketing budget is spread evenly throughout the year. Currently our marketing expenses equal roughly 20% of sales, and we hope to increase that Environmental factors can play a significant role in the success and sustainability of a bounce fitness business. provides the serving that creates the higher modes of firms in Australia areas by enhancing a We cant do that! this happen I must direct employees to order new. . My Assignment Help. Changing Demographics: The aging population and increasing health problems have led to an increase in the demand for fitness services. support@phdessay.com. Marketing mix techniques is used to understand the ongoing predetermined questions. Revenues miss projections: We have to be prepared for this possibility. They are the important as they assure if there is anything wrong in the company. $35, Take into account things that can create opportunity, such as a positive perception of your brand, an increase in health-conscious consumers, an increase in consumer incomes and holes in your competitors' fitness offerings. Use the Bounce Fitness 'Fitness in Maturity' Advertising Brief and complete a situational analysis (SWOT). Identify the features that will give you an edge over competitors in the area, such as newer facilities and exercise equipment, a celebrity trainer or unique classes that are not offered at other fitness centers. Their aim is to communicate the message through various mean among the customers across Australia. The Internet services side of the business is rapidly being accepted by the local community. Business 3. The website should include all the relevant information about the fitness center. Kotler, P., Keller, K. L., Manceau, D., & Hmonnet-Goujot, A. As a result, many are turning to convenient fitness options such as Bounce Fitness to stay in shape. This may include obtaining certification from a recognized safety organization, providing training for employees on health and safety procedures, and regularly conducting safety inspections. SWOT ANALYSIS The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses Bounce Fitness Caf must address. Safety Mats: To ensure a safe landing in the event of a fall, Bounce Fitness facilities often use safety mats around the trampolines. They already are running 4 successful fitness centers at different part of Australia. For example, if a new, low-priced gym opens in the area, Bounce Fitness may lose members to the new competitor, which could impact its revenue and profitability. We cater to: Bounce Fitness Caf has a valuable inventory of strengths that will help it succeed. harmony in order to life, SWOT Analysis for Gym, fitness center. This will not only provide them with various growth opportunities but will help in accomplishing various goals. legistative requirement. Major Operational Changes * Team players who are there to help the member strive in their goal for a healthier lifestyle. Testimonianze sulla storia della Magistratura italiana (Orazio Abbamonte), Database Systems: Design Implementation and Management (Carlos Coronel; Steven Morris), Management Accounting (Kim Langfield-Smith; Helen Thorne; David Alan Smith; Ronald W. Hilton), Lawyers' Professional Responsibility (Gino Dal Pont), Australian Financial Accounting (Craig Deegan), Principles of Marketing (Philip Kotler; Gary Armstrong; Valerie Trifts; Peggy H. Cunningham), Financial Accounting: an Integrated Approach (Ken Trotman; Michael Gibbins), Culture and Psychology (Matsumoto; David Matsumoto; Linda Juang), Na (Dijkstra A.J. Sound System: A good sound system is essential for creating an immersive workout experience. Course Hero is not sponsored or endorsed by any college or university. likelihood that Bounce Fitness Caf wont make good on the projections outlined in this plan. Change management will look after it. Operator: SolveMore Limited, EVI BUILDING, Floor 2, Flat/Office 201, Kypranoros 13, 1061 Nicosia, Cyprus. 0000001667 00000 n Weaknesses would include any areas where the gym is lacking, such as limited . There is several possible reasons for not going to gym regularly. International Journal of Sport Management, Recreation, & Tourism (Zagreb),14, 49-68. Baked Goods (based on average) $0 $0 $0 $0 $0. Technological advancements: Technological advancements have made it possible for fitness clubs to offer a wider range of services and equipment, making it easier for people to get fit and stay healthy. However all of these gyms have something in common and that is to promote healthier lifestyles for individuals. 2. Bounce Fitness, operates within the context of the larger economic environment. It costs around $ 4000. communications with their family, and tourists do the same. moving into the mature stage of its life cycle. higher management approval. Hollensen, S. (2015). Our programs will be monitored for efficiency and return on investment. Strengths would include any advantages the gym has over its competitors, such as a great location, a wide variety of equipment, or a knowledgeable staff. opening a Facebook store can . Coffee (based on average) 16,230 17,853 19,639 21,602 23. using the Internet. organization will develop and implement inclusive programme and services for all. Pestle Analysis of Bounce Fitness - Academia Analysis As a manager I will talk to every assistant manager of different branch about its STRENGHTS WEAKNESSES Have a good reputation. level. Affordable fee. $15, ; Philippens H.M.M.G. Email Memberships Bounce fitness is about to register with health Australia. IntroAttention Getter: By a show of hands who likes to go to work out? Let us help you get a good grade on your paper. only 1 The objective is to position Bounce Fitness at the most proficient place in the market in all the four areas. Internally, consider factors such as high staff turnover, unmotivated instructors, low participation, deteriorating facilities and a lack of funding. This component of our first I will talk to CEO. The companys well-established brand name and the highly experienced, workforce will be of great value to the organization. $30, reconsider the code of conduct to be able to be the compliance. Well have a Through, the participation of employee culture, use and creative ideas and the use of resources the. *Offer eligible for first 3 orders ordered through app! SWOT ANALYSIS Changes: Bounce fitness is about to register with Australia fitness. New machine Specialty Drinks (based on average) $22,824 $25,106 $27,617 $30,378 $33. 0000002471 00000 n Memberships are only limited to one of the clubs instead of only one of the gyms. Only fit attractive people employed, no big employees. Employees retention and recruitment is one of the important mission. Annually, beyond the first year of operations, were predicting a growth rate of roughly 10%. The following are some possible scenarios: Revenues exceed projections: A serious increase in revenues over projections will give us an opportunity month. : 21870 ASSESSMENT TASK 1: SITUATION ANALYSIS For this Assessment Task you are required to complete a PESTLE Analysis and a SWOT Analysis for Bounce Fitness using the templates supplied in Appendix 2 and Appendix 3 of this Assessment respectively. Competition: Bounce Fitness operates in a highly competitive market, and changes in competition can impact the business. The major goal of the organization is to promote well-being of their customers. Opportunities could include expanding services, offering online classes, and partnering with other businesses. include, but are not limited to, a growing population of daily Internet users, and the growing social bonds Continue bounce fitness image in the society. (2018). Bounce Fitness Caf must address. Insurance are also important because if something goes wrong it will cover it. Save time and let our verified experts help you. How to Do a SWOT Analysis for a Gym | Bizfluent Routledge. Pearson Education. Available from: https://myassignmenthelp.com/free-samples/organizational-marketing-sam-bounce-fitness. Highly at 3%, Seniors are becoming an important part of downtown business, growing at almost 6%. Large cities that cater to large Increase the cost of servicing. 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These classes will be held in the afternoon and later in the evening. 0000003084 00000 n BSBINN601 - Assessement 2.doc - ASSESSMENT 2 PROJECT - Course Hero Trade policies: Changes in trade policies can affect the cost of equipment and other supplies that Bounce Fitness uses in its operations. 0000002736 00000 n welfare. Power Internet users 'Organizational Marketing Sam & Bounce Fitness' (My Assignment Help, 2018) accessed 01 May 2023. Baked Goods (based on average) $68,471 $75,318 $82,850 $91,135 $100. fostered by the new Internet communities. A SWOT analysis of handbags, A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a strategic planning tool used to evaluate the internal and external factors that can impact the success, Your email address will not be published. customers; wed just have to charge less and move our numbers around to accommodate this trend. Specialty Drinks (based on average) 9,129 10,042 11,047 12,151 13. Strengths could include a strong brand, experienced staff, and a good location. your own essay or use it as a source, but you need SWOT Analysis. By providing these classes, Bounce Local TV Spots $23,000 $25,300 $27,830 $30,613 $33. of the members will be affordable. Increase market penetration every quarter. and are not to be submitted as it is. Bounce Fitness Caf is the answer to an increasing demand. $15, message out to the target market, and we cant do that if we stop spending on marketing. A market survey was conducted in the autumn of 20XX. address. Discuss any patterns or trends in the external environment which impact on the achievement of the organisations change management . University Students 3%. $10, 14). Some key findings include: The market for the services Bounce Fitness Caf will offer is growing rapidly. Bounce Fitness Caf, unlike a typical caf, provides a unique forum for communication and entertainment A 24 hour fitness SWOT analysis involves laying out your organization's strengths, weaknesses, opportunities and threats; it can be used to help make sensible, thoughtful business decisions. need. Gross Margin $315,036 $346,840 $381,824 $420,306 $462, Marketing Expense Budget 2001 2002 2003 2004 2005. Bounce Fitness needs the communication plan that will help guide its. equipment in an easy and convenient way. BSBMGT615 Contribute to Organization Development Proof - OZ Assignments If these branch need any changes, providing deli-style lunches. cite it. $30, These are Just some of the many strengths, weakness, and opportunities, and threats. SWOT Analysis of Shipping Industry in India 2023, PESTLE Analysis of Insurance Industry in UK 2023, SWOT Analysis of Cattle Feed Industry in India. resources. SWOT analysis on the Anytime Fitness and the Jetts Answer. These are some of the social factors that are influencing the growth of Bounce Fitness and the fitness industry as a whole. Government Changes in location presentation, Action plan By whom By when Required Resources Report to That's our welcome gift for first time visitors. Leadership in the global market gives the company the advantage of its brand name and supply chain (Anytime Fitness AU 2014) . access or Bounce Fitness Caf memberships as Internet access costs and hardware costs continue to fall. This Identify the market opportunities for your fitness center. New staff hiring is essential to increase the total strength of the workers working in the organization. Mention problems with equipment, lack of funding for improvements and even simple things such as a limited amount of parking during busy hours at the gym. from other local coffee shops and future Internet cafs, The establishment of Bounce Fitness Caf as a community hub for socialization and entertainment, The creation of an environment that wont intimidate the novice user. Type your requirements and I'll connect Once on location at Bounce Fitness Caf, these customers that came for the more progress, improvement, changes e.t every week. Business Documentation of Bounce Fit Inc: 1118977 Cerebellum Press. Disclaimer: The reference papers provided by MyAssignmentHelp.com serve as model papers for students Having the most clubs in Australia allows most Australians to come to the club within 10 minutes (Anytime Fitness AU 2014) . market. * $5 to be used on order value more than $50. It is necessary to spend a requisite level of fund on the employees in order to enhance the overall productivity (Kerzner,2013). (2012). Bounce Fitness - Grade: b - Student Name-Sunil Khatri Student Id Bounce Fitness Caf servers and accessible from computer systems outside the Bounce Fitness Caf SWOT analysis. On the other hand, if interest rates are low, borrowing may be more affordable, allowing the business to grow and invest in new equipment and facilities. It was operated by Nepalese Khatri family named as Shiva in 201 5 room, Seeking approval and resources allocation, Copyright 2023 StudeerSnel B.V., Keizersgracht 424, 1016 GC Amsterdam, KVK: 56829787, BTW: NL852321363B01, Bounce fitness is a dynamic wellness organization that centres the utilization their excellence, services to establish itself as a premier and health in Australia .Be that as it may, Bounce, provides the serving that creates the higher modes of firms in Australia ar, high productivity through lowering the value of varied progr. The company is facing several critical issues that need to be addressed effectively by signing up with small sized companies. Gym SWOT Analysis - 11+ Examples, Format, Pdf | Examples Coffee (based on average) $1 $1 $1 $1 $1. There is a necessity to drive down the total cost associated while serving each customer. Opportunities would include any potential areas for growth, such as expanding services or offering new classes. Moreover the marketing performance of the company with the short and long term objectives is stated in order to understand the futuristic goal. Direct Cost of Sales $57,286 $63,015 $69,317 $76,248 $83. Specialty Drinks (based on average) $18,259 $20,085 $22,093 $24,303 $26. The process is simple, but the resulting document can give you a top-level overview of the factors that affect your fitness center and its potential for success. There is a number of people spending money for their memberships but not actually using it appropriately. If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the SWOT is used to help assess the internal and external factors that contribute to a company's relative advantages and disadvantages. Their lead, consultant has strong reputation in the market. We use cookies to give you the best experience possible. Communication plan helps in providing information about the company in order to attain desired set of goals. As they provide important Sales $375,323 $412,855 $454,141 $499,555 $549. It needs to rely on advertisement that is issued in the business journal in order to increase the visibility and interest of the people. Ed.). Bounce Fitness Caf will target these groups with radio and TV spots on local stations. BSBINM601 Manage knowledge and Information. A decrease in consumer spending can lead to a decrease in memberships, as people may choose to prioritize other expenses. Springer-Verlag. your valid email id. wouldnt mean half as much if taken out of the environment Bounce Fitness Caf will provide. Specialty Drinks (based on average) $2 $2 $2 $2 $2. Your email address will not be published. How to Create a SWOT Analysis for a Fitness Center o Fitness Australia. Retrieved July 2, 2015, from, Informative advertising and product differentiation. Business is good, and customers have been impressed with our offerings, but we need to focus our efforts OPPORTUNITIES We choose to make sure that our code of. advertising. Bounce Fitness is a high-intensity workout that combines trampoline jumping with resistance training to provide a fun and effective way to exercise. With its unique approach to fitness, Bounce Fitness provides a low-impact workout that engages all major muscle groups, helping to improve cardiovascular . Group classes such as Samba, Yoga, Polities, food nutrition, and many other classes and groups. Bounce Fitness SWOT analysis.docx - Course Hero 2023 | A2Z Pte.Ltd. This bounce fitness assignment will focus on Bounce fitness, a single branched small fitness business located in Brisbane. Communication plan will help in recruiting more employees in the organization through proper formatting of the information brochure. for Internet Cafes such as Bounce Fitness Caf? Human Kinetics. Retrieved from https://phdessay.com/swot-analysis-for-gym-fitness-center/, Hire skilled expert and get original paper in 3+ hours, Run a free check or have your essay done for you, Didn`t find the right sample? With its unique approach to fitness, Bounce Fitness provides a low-impact workout that engages all major muscle groups, helping to improve cardiovascular endurance, coordination, balance, and overall fitness. * Lack of thought and time management on how they intend on running the club. BSBINN601 Lead and Manage Organisational Change Assessment 1 Case Study marketing budget is expensive, and we want to track the value of the program to make sure were optimising ), Entrepreneurial spirit and broader nature of the society. Chernev, A. * Lack of desire for member retention, only focusing on new member acquisition. 0000019930 00000 n All over the United States there are many fitness and sports centers that many people attend on a daily basis. Classes are coupled with state of the art fitness equipped to cater to those who prefer goals outlined in the Bounce Fitness Caf business plan a reality in the year 20XX. There is a necessity to implement a stringent marketing strategy in order to generate awareness and customer loyalty (Meffert, 2013). A social Education. Bounce Fitness . Many Bounce Fitness facilities use dynamic lighting systems that can change colors and intensity to create a visually stimulating environment. %%EOF CONCLUSION Based on the done SWOT analysis, Bounce Fitness is expected to penetrate the Australian Market with ease. Social media can be used as an important tool to spread information about the organization among people. recommend.

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