In part, this is due to South Koreas position as an economy driven by exports. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. A paid subscription is required for full access. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. Most fans really are early teens or in the 20s range. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! FYI, this is . Of course, there were a. In, Korean Foundation for International Cultural Exchange. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. Access to this and all other statistics on 80,000 topics from, Show sources information Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. Mamamoo arent on that list, but I know they have more female listeners too. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. This number was for those searching for a ticket to a BTS concert on the ticketing website. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Statista. Halaman Selanjutnya. Contrarily for males, the money that they spend is around $50 to $100. Register in seconds and access exclusive features. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. Figure 7: How long have you been a K-pop fan? In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. account, CJ, says that there is a team of seven people who run the BTS on Billboard! You need a Statista Account for unlimited access. 75 1 rollingstoneindia.com/art-korean-music-videos/. As a Premium user you get access to background information and details about the release of this statistic. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Even some of the adults are just annoying because they like to argue about everything. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Please create an employee account to be able to mark statistics as favorites. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. It isn't just BTS fans who are this passionate. The reason is that fangirls are loyal, passionate and more willing to pay. Check out our five best free-to-play Kpop games made especially for KPop fans. There was some surprises like Loona's female count being so high, 70% is really high for girl group. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. In the past week, they sawover 24million, more than 14,000 times what's expected. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. The Tulsa . K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. We also offer combined rates with MusicThinkTank. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). 7) when looking at Instagram Followers. The industrys significant growth also leads to the significant growth of a number of fans all around the world. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. These trends are unsurprising for several reasons. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. As for the occupation, most of them are students followed by nurses or caregivers. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Culture Queen. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Below are the age demographics fan report for third generation K-Pop idol girl groups. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: [Price List], 5 Steps For Sending The Perfect Demo Submission. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. (2022). Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. Get full access to all features within our Business Solutions. K-pop fan activism within the BLM movement emerges from this broader history. Create an account on our community. As soon as this statistic is updated, you will immediately be notified via e-mail. Other East Asian countries have a somewhat misleading representation within this data. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. (2020). Love that more females are listening to female groups. compared tothe number of followers that artist has. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. However, EXO was shown to have the highest percentage of males (9.3%). There are 240 respondents in this survey with 140 of them come from the US. Learn more about how Statista can support your business. Warner Bros. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. There are of course male fans, but male fans virtually avoid male idol groups. Korean Foundation for International Cultural Exchange. Througha proactive, data-driven approach to growing their audience. If you are an admin, please authenticate by logging in again. There are also historical and economic ties with the region. This game allows players to create or direct their own stories through the members of the BTS. You need a Statista Account for unlimited access. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Without any further ado, please enjoy this article. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. First was the young, diverse, and digitally native Generation Z coming of age. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. Screaming Fangirl. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. Male idol groups are usually like 95%+ women. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. In Korea, Kpop (both male and female groups) are largely made up of female fans. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. Uncover where K-Pop has made its mark globally and where its biggest audience lies. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. [Online]. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. K-Pop's wide appeal across Asia is due to several factors. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. Then you can access your favorite statistics via the star in the header. Like to Laugh. To use individual functions (e.g., mark statistics as favourites, set to incorporate the statistic into your presentation at any time. Spanish tracks and collaborated with local artists. just 24% belonged to that demographic when tickets to the Map of . ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). 1. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Register in seconds and access exclusive features. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. As for students, it is dominated by age ranging from 15 to 20 years old. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland.

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