Read Review. Viathon made a big splash when it announced its presence to the bicycle world back in April, leveraging the cost-efficiency muscle of its parent company, Walmart, into a line of carbon bikes that . Did you have any issues with clearance between the spokes and rival caliper in the front? VIATHON M.1 MOUNTAIN BIKE PROMO VIDEO: M.1 | XX1 Eagleproduct description: One of the lightest, fastest mountain race machines that money can buy, the top-line M.1 delivers a SRAM XX1 Eagle drivetrain for race-proven, single-ring shifting performance. If nothing else, we've been surviving in this business for decades and we know the "easiest way to make a small fortune" in it a lesson which even the best-heeled outsiders have yet to learn. Spinhirne-Martin tells me to look around the Laguna Seca Raceway, which is teeming with fans, baggy shorts-wearing bros, and Lycra-clad racers with rippling muscles. The road bike is 200 grams lighter than the gravel bike, with more aggressive geometry, 28c tires, and a stiffer frame. But if Viathon is going to have any real impact, its the next set of new bikes that will matter most. Thread starter nakman; Start date Apr 12, 2019; nakman Club Secretary . i gave it a spin. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. A few things are apparent with Viathon. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. They are direct to consumer from the website, just like Canyon. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. RZC Investments, founded by Tom and Steuart Walton, grandsons of Walmart founder Sam Walton, owns Rapha and part-owns Allied Cycle Works, a high-end bike manufacturer based in Little Rock, Arkansas. The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. Savvy consumers may baulk at the Walmart connections not just because of the value connotations but also the corporates reputation for poor labour relations but nor is Viathon a bike brand for the decal-focussed. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. Trail systems even in coastal areas are getting so well-built (and relatively easy due to limited elevation, at least on the US east coast) that a lot of people can easily get into the sport if they have a bike. Prices of big brand quality mountain bikes jumped the shark years ago. Again- something we cannot make a call on. 5G for Dura. The point is, a Viathon purchase does not include some intangibles that are benefits of buying in a traditional model. 1 - Walmart didn't buy Viathon. With Walmart backing this brand, we can engage in a bike segment other brands wont touch.. Too many highly paid engineers on staff working on "advancements" that most riders never needed. Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. When I worked for Fly racing in sales it was a tough barrier going from Moto shops to bicycle. Be good if they build some good stuff as oddly it seems they will give back. We cannot predict, or really have a way to know, when, or by how much, a brand is going to discount a product. Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. Doubt they are taking a loss, even at these prices. @jason-99: With that logic, give everyone nukes. But does it have enough soul and personality to compete with more established brands offering quality bikes at a similarly low price?". At The Finish: So, what we have here is an interesting sales model and a fine bike for those who crave the ultimate in efficiency that carbon fiber can bring to the table. Its not a bad platform though, and for the right situations, it would serve the rider spectacularly well. It doesnt need to get younger customers. Um that copper color scheme on the pre-order bikes is also quite loveleh. (The Walmart connection can be found only on the sites copyright line.) By building via consultants and going straight to the consumer without any immediate plans to be available in Walmart stores enabled Spinhirne-Martin to get the brand up and running quickly. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. Sign up today. They also have controlling interests in Rapha and Allied Cycles. But the bikes are neither crap nor cheap. I just pay the numbers. Maybe. what happened to viathon bikes. Be here, Virtually. Join Outside+ to get Outside magazine, access to exclusive content, 1,000s of training plans, and more. I read an article that estimates the bikes the top pro supercross riders use would cost somewhere in the range 100k-200k. Unfortunately, your shopping bag is empty. Viathon is run as a digitally native vertical brand, a phrase coined by Andy Dunn, founder of US menswear brand Bonobos. Sign up to receive GearJunkie content direct to your inbox. The bikes are clean and simple, classy but without any fanfare. Browse our range of in stock and ready to ship road, gravel, mountain, hybrid and electric bikes. "The negativity starts in-store with reports of forks installed backward. But what was remarkable about Viathon was the identity of the brand's owner: Walmart. dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. Climbing and racing bikes made of carbon are tough enough for tumbles and rough riding. Giant Stance, pretty close to fitting this bill at 2k! I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. Wal-Mart shoppers are not going to spend 3-5 k for a bike! Should brick-and-mortar or other online retailers worry? As for the wheels, Viathon M.1 GX Eagle 2021, has a 29 aluminum model. By running razor thin margins at insane volumes. Well I'm kinda torn here. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with. All this went down in April and May of this year. bicycles There is very little flex since your BB is both on the swingarm and the front triangle. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. I mean, they still have to make the same deals with sram, rockshox, shimano etc. Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. As a straight-up road bike, wed have no issues with the Viathon G1. Its easier and faster for me to expand our bike offering online than it is to go into stores. Thats a challenge. One of the podcasts I listen to (maybe Singletracks?) But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. Walmart is long known as the home of low cost bic. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with up to 51mm tires. Yea 10k is a lot for a bike, but its also top tier in the Mtb world. But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. Viathon is a start-up carbon bike brand with a difference. Refunds can only be issued to your original payment method. https://bikepacking.com/routes/arkansas-high-country-route-northwest-loop/. Are bike shopsscary, elitist, and unwelcoming? And I suspect Viathon isnt relying on a deep tech story to market its bikes for a simple reason: the frames dont seem to offer clear innovation in design or materials. It does all those things a really good racing bike should do. Needs another $ 1,000 price drop still. Gwin was smoking everyone on a very close to stock YT tues high end build. Don't think too fast. bicycle Note: Viathon sent over the Rival 1 G1 bicycle for test and review at no charge to Riding Gravel. Maybe you don't, but I do. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. Yeah I'm in Australia and I know this, along with they do a bit for some mtb community's and trails. Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story? ViathonBicycles.com newsletter codes, Viathon Bicycles reseller codes, Viathon Bicycles competitor coupon codes. The Boundary has the geometry of a road bike with the heart and handling of a trail bike so you can rumble confidently across all kinds of mixed terrain and races. You could get a 450 for the same as a well optioned V10. Viathonbicycles.com has more info. The impetus for Viathon didnt come from Tom and Steuart Walton, avid riders, Walmart heirs responsible for the trail network in Bentonville, Ark., and investors in Rapha and Allied Cycle Works. And the bikes look good! viAtHOntM is a systemic product. Press question mark to learn the rest of the keyboard shortcuts In an interview last week at Sea Otter, a bicycling industry gathering in Monterey, Calif. I came to Walmart to grow the bike industry. I know you're talking frame only, but at least this one ships with tires that actually fit the frame (unlike the DV9, which has known problem with tire rub on the tires it ships with). best army base in germany is dr abraham wagner married is dr abraham wagner married Its to do with the fact that you can get 200kg of world rounding desert crossing Yamaha Tenere T7 2019 for less than a lot of mtbs now. @roma258: There's no fear - we're just doing what the majority of buying customers are asking for. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. The parts kits feature quality components from premium suppliers. unless you can pay for it with your grocery bonuses / tickets that accumulated over a year after you forgot the card on your neighbors house after playing some domino. Or on the other hand, that lower price may be just the ticket to smooth out the ride. Its one of the biggest online merchants in the world, No. The G.1, one of 3 models launched by Viathon, is a modern gravel bike with a 1,010g claimed 54cm frame weight with hardware. I built the brand without them knowing about it at all, reveals Spinhirne-Martin. The Viathon website has more specs: https://www.viathonbicycles.com/products/road-bike-r1-105. Except none of that happened. Despite this pedigree, Tom and Steuart Walton had no hand in launching Viathon. But when people saw these bikes here, it was like, 'Hey, these are real bikes! Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. The R.1 is a true road racing bike, the G.1 is for gravel and the M.1 hardtail is for cross-country riding. What is this, a bicycle for ants?? Walmart buying Rapha would be the latter. Bikes are getting more expensive because more expensive bikes and bike parts are selling better than cheaper bikes and bike parts. At least 30-50% of surfers at my local breaks are on $200 Wavesorms and other "foamies" from Costco and the like. The rolex is just a bunch of metal gears and springs where the casio has a better computer in it than what got us to the moon! I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. Like was stated, much of the pricing for this sport is utterly absurd. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. WhatsApp. tony dokoupil ex wife the bachelorette. Good, we need more of this competition. Ive heard quotes saying a pros super cross bike runs around 100-200k. How is the Walmart frame wroth 4x an ebay frame? 39w. Its name is Viathon. Probably trying to compete with REI. Frame weight is a claimed 1,010 grams for size 54, including derailleur hardware and bottle cage bolts. Spinhirne-Martin doesnt need to fret about shipping: he outsources that to industry veteran Richard Wittenberg of Lucidity-Podium Marketing, who has been involved with in-house logistics for brands such as Ridley, Cannondale and Factor. People talking about this being good for "the industry" have no idea what they're talking about. Every single mountain bike I owned is used, unlike a motorcycle they should not depreciate as much (mileage) because there are few moving parts..I currently ride an RM Altitude MSRP $6k + tax however I bought it used and paid less then the cheapest Viathon bike!!! Bike is not returnable if damaged or not fit for continued use (Please see Warranty and Crash Replacement policy) ", i wouldnt buy the mountain bike but their gravel offering is interesting for sure at 3k. I'd like to know how it rides, how well it's assembled, quality of the frame, etc. For less. We have incredible traffic on our site. Even more interesting was Jordan's underlying premise that at least some of those hundreds of millions of Walmart customers would for reasons unknown and perhaps unknowable leap at the opportunity to purchase a full-dress carbon bike with a price tag northward of $3,000 precisely because they didn't have to go into a brick-and-mortar bike shop to purchase it. The gravel scene is important for that. The shifters and RD were DA and that was it. Atomik/Berd Ultimate Gravel Wheels: At The Finish, The Riding Gravel Pedal Round-Up: Time Pedals Wrap-Up, Showers Pass Hi-Line SS Shirt and Cross Country Shorts: Quick Review, Cannondale Topstone Carbon Force eTap AXS: Getting Rolling, Episode #64 Waffle, GORE, Touareg, Hunt Wheels & More, WTB SG2 Gravel Tires: Resolute Checkpoint , Bontrager Circuit WaveCel Helmet: Quick Review, Gravel Grinder News: Shimano Introduces CUES New Mid-Level Group. If it's the latter, I hear the bikes will be spec'd with negative-51mm offset forks Another thing to note is high-end mountain bikes is still a tiny market when compared to motorcycles/cars/etc. Maybe in this specialist market they've done a better job. Compare prices, components, suspension, reviews, images and more on current and past MTB's. You can even share reviews, comments and questions on mountain bikes. Hopefully they turn over some % of these bikes into more trail advocacy. All models are available exclusively at Walmart in-store and online. And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. It starts with younger customers.. The bikes look fine. The value from Viathon is good- not a spectacular deal but decent. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. Arkansas is also hosting several UCI events in the next few years including cyclocross WORLDS. When everyones selling a $3,500-ish Shimano Ultegra disc-equipped carbon gravel bike with an oversize headtube, asymmetric rear triangle, and scads of tire clearance, its a little hard to stand apart from the crowdeven when there are real differences. As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. So how much cheaper are these complete builds? The SRAM components and Zipp cockpit pieces are quality bits that should last the rider quite some time. 3 for online traffic after Google and Amazon. I like his channel and all but want to see people ride bikes like I would or better. We were not paid, nor bribed for this review. Mount a water bottle to the frame and stay hydrated for harder riding. Read through the small print "Returns and Refund Policy: 60 days from date of purchase - new or used with proof of original purchase. 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. And cost of owenership for the V10 is probably about the same as for a 450. Huh, no one wanted to buy a $6k hardtail that has no track record? The tire clearances are a bit on the restrictive side as well. bikes Some of that is a function of the homogeneity of the modern bike-enthusiast business. The Bike Forum. reviewed it. The multi-tier distribution model of sporting goods companies doesn't help either but it's a reality that's likely not going to change. Years ago a friend of mine bought a carbon fiber Dura Ace bike. Walmart is not just a brand of box stores that populates every U.S. state. Turner Tech Love lower price bikes and bringing the MTB sport to more people.. The impetus for the brand was therefore personal, not corporate. We tested the brand's top-end M.1 Mountain Bike for 6 weeks to gain an. needham bank mutual conversion. However; on crushed rock and rough surfaces, the overly-stiff front fork can be a liability when it comes to rider comfort. Twitter. I think bikes are priced high and I think the margins are higher than in other enterprises. Which raises the question who is the brand aiming to reach? Since the news was announced last week, fans have been coming out and saying that this is what theyve been waiting for. It is being released alongside a carbon road bike, the R.1, and a carbon gravel bike named, you guessed it - the G.1. Viathon says it wants to bridge Walmarts current low-price offerings to the bike-enthusiastbusiness. Right? But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. Hopefully the forks won't be on backwards. Bike industry seems super healthy (at least outside looking in), coming from the moto world. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. We highly recommend retaining the original shipping box & protective packaging for future use. Browse. Viathon will benefit from the supply side muscle of Walmart, it may even one day be sold in Walmart stores, but it wont ever market itself as offering Walmart bikes., Australian MTB lifestyle brand Dharco has officially opened its European subsidiary, and has plans to, The BikeBiz jobs board helped filled over 740 positions in 2022, and listings are still, German custom bike brand Velo De Ville is due to launch in the UK and, Ribble Cycles has just announced a new collective of sponsored ridings, competing across various disciplines., Historic lock brand Squire has launched its first range of wearable security equipment for the, SRAM has released the latest development in its Force AXS groupset, including a new shifter.

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