User: 4. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. Is there any restriction on the information to be released? To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . 1928 0 obj <> endobj Lets review the different types of communication tools in more detail, starting with print media. Verdi White: And I believe that that has helped in our relationship with the media. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. Switchboard: (301) 447-1000 With passive voice, the subject is thereceiverof the action. Determining hazard impact is a crucial component in emergency planning. Salary Statistics for Public Information Officers. You cantand dont expect them to stay there all of the time. For example, you can post videos, use social networking sites, and/or create a blog. A media pool: Note: Media pools can cause disagreements among the media. . Mayor Holden: Sometimes you have to get your story out very quickly. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Consider your resources and your role in ICS. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. After taking this course you may want to take other courses to help you continue your professional development. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? Many Web sites include a blog as part of the site. NIMS Description of the PIOs Responsibilities. Describe how to effectively communicate orally and through written products. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Youll be quite surprised at how the elected official mouse makes all the difference with the children. Construct and deliver an appropriate crisis and emergency risk message. Serves as a press secretary for the Agency Executive or Senior Official during the incident. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. Create clear and easily understood messages. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. Resident/Non-Resident, Trainer Program, etc. What is in it for them? More than 70% of the illnesses, hospitalizations and deaths are guys. Identify how messages should be conveyed. Print medianewspapers and magazinesare the first type of mass media developed. Creates a positive impression of your organization. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. To read this blog, go to:http://emergency.cdc.gov/. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. Please review the IS FAQ's for more information. Lesson 3 introduced the importance of establishing relationships with the media. Spelling- and grammar-checking tools (printed and computer software). Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. How or what can your community learn from these events? Allows access to one media representative from television, radio, print, and Internet to a restricted area. The PIOs primary responsibility to organizational leadership as an advisor is to: A. Public information entails the processes and systems that enable effective communications with various target audiences. Doug Miser. All of the above, 23. Treat all media fairlydo not play favorites with reporters. endstream endobj 495 0 obj <. Tammy Kikuchi: Having the Joint Information Center for this event was critical. Participants will benefit from participating in entry-level incident command system training prior to taking this course. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. The AP Stylebook is used by most of the news media. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. Email can be used to get people: In order for email to work, you need to have a good email distribution list. Access to you and the newsmakers or persons in charge. Use the media area for all media releases and conferences. Each time this test is loaded, you will receive a unique set of questions and answers. Work to keep them out of danger as you would any member of the public. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. Announce events of interest to your community or share information about an incident. It will keep you focused and is the foundation for evaluating your campaigns success. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. 4. . It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. Managing public information is another fundamental element of emergency management. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Final Exam for: IS-29.a: Public Information Officer. The role of the pubic information officer. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Public information is a vital function in disaster operations that . Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. A directory of your organizations Internet presence. 494 0 obj <> endobj Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. Refer to the list below. C. Identify all the news media covering the area. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . The National Incident Management System (NIMS) is:A. Television is the main source of news for Americans. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). Effective public communication involves collecting, verifying, and disseminating information to your target audiences. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream (Unit 3), List the steps of the 8-Step Model for Strategic Communications. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) There are also professional social networking sites with sections for jobs. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. Determines what the public needs to know. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Communicating factual information with the public is the most important job function of a PIO. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Selects the right tools for the messages. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. For example: Active voice is clear, direct, and concise. In other words, express parallel ideas in parallel grammatical forms.

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