Quality over quantity. With response to current consumer trends and interests, marketing develops. The aim of quality management is to ensure that all the organization's stakeholders work together to improve the company's processes, products, services, and culture to achieve the long-term success that stems from customer satisfaction. The below reviews Qantas ability and success at deploying its resources to achieve a sustainable competitive advantage over their competitors and earn above-average returns by integrating and coordinating a set of commitments and actions. 7, no. 24-41. Restaurant and hotel reviews, photo galleries and travel articles. Establishing a majority shareholding in Jetstar Asia with base in Singapore, and gain competition in a market with many start-up airlines (Whyte, R, Lohmann, G, 2015, p143). 181-191, Business Source Complete, EBSCOhost, viewed 14 October 2015. 2015c, PRELIMINARY FINAL REPORT FOR THE FINANCIAL YEAR ENDED 30 JUNE 2015. 2011a, Building a Stronger Qantas New International Strategy, viewed 16 October 2015,