Introduces concepts and professional best practices in social media analytics. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. MKTG2720. Customer Value and the Enterprise. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Offers students an opportunity to learn how to implement such approaches in practice. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. Offers special topics in marketing. Combines theory and practice in argument through individual presentations and team debates. (4 Hours). (4 Hours). COMM2500. One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Students work with remote video equipment that includes HD cameras, audio, and remote editing equipment. COMM6500. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION COMM1450. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. (4 Hours). Offers elective credit for courses taken at other academic institutions. MKTG2202. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. MKTG6222. Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. COMM2350. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. Offers advanced training in video production techniques, emphasizing remote location shooting. Associate Dean for Administration and Finance. Develops and refines skills in the art of sportscasting. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Combines the process of filmmaking with exploring Britains multicultural society, offering students an opportunity to obtain firsthand experience to develop a deeper, more complex understanding of the culture, particularly as it is evident in London. Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. Northeastern University. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. COMM1511. (4 Hours). (4 Hours), COMM6608. Focuses on the entire sales effort. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. (4 Hours). Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Argumentation Theory. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Legal Argumentation, Advocacy, and Citizenship. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. 310 Renaissance Park, Marketing & Communications Resources. Consultation Skills. MKTG4220. MKTG3301. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. Rachel Mamone | Communications Specialist. (3 Hours). Offers independent work under the direction of members of the department on chosen topics. (3 Hours). For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Introduces students to the landscape of mobile communication technologies. Advertising Practices. Singles today have no shortage of options when it comes to ways to find a date. (4 Hours). (3 Hours). This course incorporates materials from communication, psychology, anthropology, and sociology. Dan Mabery | Vice President for University Relations. (4 Hours). This position is. COMM3311. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Sports Promotion in the 21st Century. Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. Posted: March 01, 2023. (4 Hours). Designed to prepare students to work with audio in modern media settings. (4 Hours). Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. (3 Hours). The PDF will include all information unique to this page. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. Engaging Customers and Markets. The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . (4 Hours). 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 (4 Hours). The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. (4 Hours). COMM4631. Marketing in Asia. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. (4 Hours). Lead Faculty. Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. Studies companies from startups to large multinationals across a variety of industries. (4 Hours). COMM3307. (3 Hours). Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. (4 Hours). Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). MKTG4120. Emphasizes the production and successful interaction with electronic and traditional supportive media. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. MKTG2201. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. Special Topics in Communication Studies. (4 Hours). Expects students to produce a major paper suitable for publication. ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. A term project is used to enable students to apply their learning about the fundamentals of marketing. COMM2304 and WMNS2304 are cross-listed. Crisis Communication and Image Management. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. Marketing research helps businesses know their customers and aids in business decision making. Integrates into this analysis how different institutions and interpersonal situations affect our understanding of gender roles. About the Opportunity. Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Market Focused Strategy. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. Principles of Argumentation. Public Relations Principles. Persuasion and Rhetoric. (4 Hours). Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy, and considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Offers an in-depth look at how persuasive health campaigns are designed and executed. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. (4 Hours). Focuses on marketing analysis and planning. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. (3 Hours). COMM1000. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. COMM2700. Offers students an opportunity to develop and implement a concept test. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Principles of Organizational Communication. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. COMM2535. COMM1231. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. (4 Hours). COMM6605. Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. Course content depends on instructor. Creating Business Value with Data and AI Technologies. Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. Attribute(s): NUpath Societies/Institutions, COMM1210. Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. COMM2301. Covers team selling and relationship marketing. Attribute(s): NUpath Creative Express/Innov, COMM1113. Business and Professional Speaking. About. Students present proposals to an Independent Studies Committee for evaluation and approval. Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. (4 Hours). Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. (4 Hours). Organizational Communication. | Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior (4 Hours). Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Taught in London. Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. These include Nuremberg (the site of the Nazi Party rallies and Leni Riefenstahls infamous Triumph of the Will), Berlin (Hitlers Germania and Riefenstahls Olympia"), and Wannsee (the site of the Wannsee conference). The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. (4 Hours). Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior. Students apply course concepts to develop a creative advertising strategy to address campaign objectives. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. Also examines contemporary issues in marketing that can affect organizational success. Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. COMM3500. (3 Hours). (4 Hours). (4 Hours). Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. As hip-hop turns 50, Murray Forman reconsiders the meaning of OG, MLB voice and CAMD alum Don Orsillo on the communication classes and Red Sox co-op that started his sports broadcasting career, Some surprises and room for improvement in this year's Golden Globe nominations, says Communication Studies professor, Speaker Cory Doctorow discusses Ticketmaster, Taylor Swift, and Big Tech's hold on all of us, Theoretical Analysis of State-Wide Opioid Campaign. Introduces students to the College of Arts, Media and Design. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. May be repeated without limit. Seeks to further develop an understanding of the function of communication in life and how that relates to quality of life. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity.